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The countdown is on. The 2024 Black Friday deals event is just over a month away, which means incredible offers are coming your way on gaming consoles, robot vacuums, OLED TVs, AirPods, espresso makers, and best-selling toys.
As TechRadar's deals editor who's covered Black Friday for over half a decade, I've created this comprehensive guide, which contains everything you need to know about Black Friday 2024. I'm breaking down when sales start, what retailers have the best Black Friday deals, and what offers you can expect.
While this year's official Black Friday date is Friday, November 29, the day after Thanksgiving, early deals will kick off well before then. Best Buy has already announced that its Black Friday sale will kick off on November 8, and I expect other retailers like Walmart and Amazon to follow its lead.
While we wait for official Black Friday sales, you can shop record-low prices right now, and I've listed my 15 picks below, along with today's top sales. A few to highlight include Apple's MacBook Air M2 on sale for a new record-low price of $699, the latest Ring Video Doorbell on sale for only $59.99, and a Black Friday favorite, Crest 3D Whitestrips on sale for $29.99 - matching last year's Black Friday price.
Make sure to bookmark this page, as I'm continuously updating it with the latest news and the best Black Friday deals as soon as they become available.
Today's best sales ahead of Black Friday
- Amazon: TVs, smart home & air fryers from $12.99
- Apple: AirPods, iPads, MacBooks from $89.99
- Best Buy:
- Cheap TVs: smart TVs at Best Buy from $69.99
- Christmas trees: top-rated trees from $54.99
- Dell: best-selling Inspiron & XPS laptops from $279.99
- Dreamcloud: mattress deals from $349 + free shipping
- Halloween: decor, costumes & candy starting at $5.58
- Holiday: decor, lights, Christmas trees & PJs from $10.99
- Home Depot: 40% off tools, appliances & furniture
- Lowe's: holiday decor, appliances & tools from $17.31
- Nectar: up to 50% off all mattresses
- Nordstrom: 46% off boots, coats, jeans & jewelry
- Samsung:
- Target:
- Walmart: cheap TVs, robot vacs, furniture & appliances
Early Black Friday deals: my 17 top picks
While we wait for official Black Friday deals, there are some excellent offers at Best Buy, Amazon, and Walmart from brands like Apple, Keurig, Shark, and Samsung. I'm using price history and comparison tools to ensure the deals below represent the outstanding value you can expect during the official Black Friday shopping season.
Kasa Smart Plug Mini, two pack: was $29.99 now $17.99 at Amazon
Grab the handy Alexa-enabled Kasa Smart Plug for just $17.99. Perfect for the upcoming holidays, the smart plug allows you to add voice control to any outlet, so you can turn on and off lights and appliances completely hands-free or with the compatible Kasa app.
Insignia 75-inch F50 Series HD 4K Smart Fire TV (2024): was $599.99 now $549.99 at Best Buy
This is an incredible price for a big-screen display if you want to buy a budget TV ahead of Black Friday. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.
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Beckham Hotel Collection Bed Pillows for Sleeping: was $79.99 now $44.97 at Amazon
The viral Beckham Hotel Collection pillows are always a top seller during holiday sales like Black Friday, and the queen-size set is on sale for $47.99. The queen-size pillows have over 240,000 positive reviews and are the number-one best-selling pillow on Amazon's site.
Apple MacBook Air M2 (2022): was $999 now $699 at Amazon
The excellent MacBook Air M2 is down to a new record-low price at Amazon, and I can't imagine you'll find a better deal during Black Friday. This is easily one of the best laptop deals on the market, considering this model still holds up amazingly well for 2024. You get a great chipset, battery life, and display, and this price also brings it to the usual price for the older M1 model.
All-new Ring Video Doorbell: was $99.95 now $59.99 at Amazon
The Ring Video Doorbell is a Black Friday favorite, and it's on sale for the lowest price ever on Amazon. The smart doorbell features advanced motion detection and allows you to see, hear, and speak to anyone from your phone or computer. The Ring also uses Amazon Alexa to send alerts to your Echo devices.
LG 48-inch Class B4 Series OLED 4K UHD TV: was $1,499.99 now $699.99 at Best Buy
The LG B4 is one of the most affordable OLED TVs on the market, and Best Buy has the 48-inch model on sale for $699.99 - a new record-low price. Its self-lit OLED pixels and Dolby Vision together enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking for an upgrade. I can't imagine the price dropping further during Best Buy's official Black Friday sale.
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Fire TV Stick 4K with Alexa Voice Remote: was $49.99 now $29.99 at Best Buy
Stream your content in 4K resolution with the best-selling Fire TV Stick 4K, which is marked down to $29.99 - only $5 more than the record-low price. The best-selling Fire Stick allows you to stream your favorite content in 4K Ultra HD resolution with support for Dolby Vision, HDR, and HDR10+ visual stands, as well as Amazon Alexa for hands-free control.
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Crest 3D Whitestrips: was $45.99 now $29.99 at Amazon
This is the one item I buy every Black Friday - Crest's 3D Whitestrips. The best-selling teeth whitening strips are rarely on sale, and today's deal brings the price down to just $29.99 - the lowest price ever. You get 48 whitening strips plus a bonus pair of one-hour express strips, so you can have a whiter smile in no time.
Shark Navigator Lift-Away XL Upright Vacuum: was $199.99 now $97.99 at Walmart
This exact model was a best-seller at last year's Black Friday sale, and it's currently marked down to $97.99 at Walmart- the lowest price we've ever seen. The upright vacuum works on carpet and hard floors and features lift-away technology, so you can lift the pod to clean hard-to-reach areas.
Samsung DU6900 50-inch 4K Smart Tizen TV (2024): was $329.99 now $249.99 at Best Buy
Samsung's 2024 Crystal 4K TV will be a Black Friday best-seller, and Best Buy has the 50-inch model for just $249.99. The Samsung display packs a solid 'Crystal' UHD 4K processor and 4K Upscaling for a premium picture experience, an easy-to-use Tizen operating system, and Object Tracking Sound Lite for theater-like sound.
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Apple AirPods 4 (without active noise cancellation): was $129 now $119 at Amazon
I predict Apple's all-new AirPods 4 will be a hot item at this year's Black Friday sale, and you can already grab a first-time discount at Amazon. The AirPods 4 feature a new design for all-day comfort and pack Apple's H2 chip, which supports personalized spatial audio and voice isolation. You're also getting a redesigned case with 30 hours of battery life and supports USB-C for wireless charging.
You can also get the AirPods 4 with active noise cancellation on sale for $169 (originally $179).
Oral-B iO Deep Clean Electric Toothbrush: was $99.99 now $59.99 at Amazon
Black Friday is one of the best times to find discounts on pricey electric toothbrushes. Amazon currently has the top-rated Oral-B iO deep clean on sale for just $59.99 - the lowest price we've seen this year. The Oral-B iO features a smart sensor that alerts you if you're brushing too hard and features three different cleaning modes.
Apple iPad mini (64GB, 2021): was $499 now $349.99 at Amazon
Apple devices are another Black Friday favorite and Amazon has the 2021 iPad mini on sale for its lowest price ever. It has a powerful A15 Bionic chip, 64GB of storage, and an 8.3-inch Liquid Retina display, making it a great choice if you're looking for a smaller tablet with premium features. The handheld iPad is a fantastic buy if you're looking for a smaller tablet that still packs a fully premium specs sheet.
Keurig K-Express K-Cup Pod Coffee Maker: was $89.99 now $59.99 at Amazon
The best-selling Keurig K-Express coffee maker is a popular Christmas gift for the upcoming holidays, and it's on sale for $59.99 on Amazon. That's just $10 more than the record-low price and the best deal we've seen this year. The single-serve coffee maker features a compact design for easy storage and uses K-Cups to brew a fresh, hot cup of coffee in minutes.
Samsung 65-inch S90C OLED TV: was $2,599.99 now $1,299 at Best Buy
The Samsung S90C OLED is TechRadar's best TV of the year, and the 65-inch model is on sale for $1,299.99. That's a whopping $1,300 discount and a record-breaking price. Our Samsung S90C review awarded the TV five stars, praising its gorgeous picture, extensive gaming features, slim design, and reasonable price, especially with today's massive price cut.
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Ninja Creami Ice Cream Maker: was $199 now $149 at Walmart
The Ninja Creami ice cream maker will surely be a Black Friday best-seller due to its popularity at recent holiday sales, and Walmart has the appliance down to a record-low price. You can make ice cream, milkshakes, and sorbets with a touch of a button and add your favorite mix-ins and flavors.
Samsung Galaxy Watch 6: was $299.99 now $169.99 at Amazon
The Samsung Galaxy Watch 6 is one of the best smartwatches around now, thanks to its gorgeous design and impressive feature set. The $130 discount is one of the best offers we've seen since its release. Alongside smartwatch features, you'll also benefit from personalized HR zones, advanced sleep coaching, and heart monitoring functionality.
Black Friday deals 2024: key information
When is Black Friday 2024?
Black Friday 2024 takes place on Friday, November 29. The actual date shifts, but the day of the week stays the same: it's always the Friday after Thanksgiving.
Like in years past, Black Friday deals start in early November as retailers launch early sales, trying to stretch out the holiday shopping season. Best Buy just announced that its Black Friday shopping season will kick off on November 8, and I expect other retailers like Amazon, Walmart, and Target to follow their lead.
When do Black Friday deals start?
While Black Friday proper falls on November 29 this year, we should see deals well before that, thanks to a recent trend of retailers launching early sales. Instead of having one day of Black Friday deals, retailers try to stretch out the holiday shopping season by launching mini sales throughout the month of November.
Best Buy recently announced its early Black Friday sale will launch on November 8, with new deals released every Friday. This is the first big retailer to release its dates for the Black Friday shopping season, and we expect Amazon and Walmart to follow up with their own announcements in the coming days.
While Amazon's Black Friday sale didn't kick off until mid-November, the retailer launched holiday deals in October, including daily new offers with Black Friday-like prices. Walmart was another retailer that launched Black Friday promotions throughout November, along with a Black Friday ad that allowed you to browse upcoming offers.
The adage is that retailers reserve their best deals for Black Friday proper, but that hasn't happened in recent years. We expect to see record-low prices on some of this year's best-selling tech, home items, and appliances released throughout October and November, and you'll be able to shop all the best deals in this guide.
I'll be tracking early sales launching in the lead-up to Black Friday, listing all the best offers and comparing prices so you can make sure you're buying a genuine bargain.
What Black Friday deals can you expect?
Black Friday is the biggest shopping event of the year, thanks to hundreds of online retailers offering a wide variety of items on sale. Whether you're shopping for tech gadgets, this year's hottest kitchen appliance, or Christmas gifts for your family, you can guarantee you'll find a discount during Black Friday.
According to Adobe Analytics, some of the best Black Friday deals are on tech products, with electronics leading the way for the biggest consumer spending. This is due to pricey items like TVs, laptops, headphones, smartwatches, and gaming consoles getting discounted to record-low prices you won't find outside of Black Friday.
Apple devices are also extremely popular during Black Friday with fresh discounts on brand-new 2024 gadgets and best-ever offers on older model products. Other popular categories include clothing, furniture, home appliances, and toys.
As a deals editor, this will be my seventh year covering Black Friday, and the most popular deals I've seen always include budget big-screen TVs, OLED displays, robot vacuums, cheap smart home devices, AirPods, air fryers, and gaming consoles.
I expect we'll see the same mix of products on sale at this year's Black Friday deals event, and I'll be covering all the best offers in this guide.
Black Friday 2024: our buying advice
Where to find the best Black Friday deals?
Most online retailers offer Black Friday deals, but it's our job to sort through the thousands of offers to find the best bargains. You'll typically find the best Black Friday deals from big-name retailers like Walmart, Best Buy, and Target, with Amazon leading the pack.
Amazon is a Black Friday favorite not only because it typically offers the most competitive prices but also because of the wide variety of products it covers. Whether you're looking for tech items like laptops, TVs, or AirPods or searching for discounts on clothing, kitchen appliances, or toys, Amazon is likely to offer Black Friday deals on the product you're after. Other retailers that offer impressive Black Friday deals include Best Buy, Walmart, Target, Dell, Home Depot, Lowe's, and Wayfair.
With so many retailers and promotions, Black Friday can be overwhelming, but that's where our deal expertise comes in. We go through every retailer to pick out the very best Black Friday deals so you can make sure you're getting the lowest price available.
Why is it called Black Friday
Let’s take a history lesson to find how why they call it Black Friday: the first known mention of Black Friday related to this shopping experience was in November 1951, when the journal Factory Management and Maintenance used it to describe people calling in sick the day after Thanksgiving so they could have an extra day off work.
At the same time, US police were using the phrases “Black Friday” and “Black Saturday” to describe the horrendous traffic that occurred at the beginning of the pre-Christmas shopping season.
In 1961, the local government moved to change the shopping season to “Big Friday” and “Big Saturday,” but it never caught on. The notion that it was the time when retailers moved 'back into the black' was seen far later and clearly an attempt to bring positivity to the term.
How much cheaper are things on Black Friday?
I know that many people think Black Friday is a scam, but when you look at a product's price history and compare the deals to other holiday sales, I would say that 90% of products are cheaper on Black Friday.
I will have no issue filling this guide with record-low prices on TVs, Apple devices, kitchen appliances, toys, vacuums, laptops, and smart home devices from brands like Samsung, Dyson, Keurig, LG, Apple, Ninja, and Nespresso.
That is to say, products are significantly cheaper on Black Friday. The only caveat is that items just aren't cheaper on the official Black Friday date, November 29, but you'll find some of the best Black Friday deals at early sales, and our guide will be covering all the top offers in this guide.
Why trust TechRadar?
TechRadar has been covering Black Friday since the site started in 2008. We not only have a team of deals experts with over twenty years of experience, but Techradar has also reviewed most products that will be on sale during Black Friday. TechRadar has reviewed over 16,000 products and counting, which means we are not only here to help you find the lowest possible price, but we want to find the right product for you.
So, how does the deals team at TechRadar find the best deals? We analyze each item, using price history and comparison tools to ensure it's a genuine bargain. We also will let you know how good the deal is. Is this a first-time discount? Does it match last year's record-low price? Have we seen a lower price before? We answer each question, so you have as much knowledge as possible to make the best buying decision this Black Friday.
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Mackenzie Frazier
Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.
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