Brand awareness survey template for Google Forms (2024)

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Brand awareness survey template for Google Forms (1)

930 reviews

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Use our readymade template to create this Google form.Customize it further using our form builder.

  • Features
  • Reviews930

Collect responses using Google Forms

Brand awareness survey template for Google Forms (2)

  • navigate_next Use prebuilt templates to easily create a web form to capture responses
  • navigate_next Customize survey form to capture data relevant to your brand
  • navigate_next Analyze responses with automated scoring for responses
  • navigate_next Record page url, utm parameters and track your traffic sources

Embed in website

  • navigate_next Embed forms on your webpage and make it look professional
  • navigate_next Customize the appearance of your forms to match your branding
  • navigate_next Prefill answers in the embedded form on your website
  • navigate_next Use session recording tools to analyze user behaviour

Track responses in Google Sheets

A B C D E
1 Email Age Location Familiarity with the brand Source of brand knowledge Frequency of brand exposure Usage of brand products/services Perception of the brand Likelihood of future purchase Likelihood of recommending the brand First thought about the brand Information source for similar products/services Perceived target audience Comparison with competitors Perceived main competitors Name Additional comments or suggestions
2 john.doe@example.com 25 - 34 New York Very familiar Online Ads, Social Media More than once a week Yes High quality, Trustworthy, Innovative 8 Very likely Innovation Search engines, Online reviews Young professionals Better Brand X, Brand Y John Doe Keep up the good work!
3 jane.smith@email.com 35 - 44 Los Angeles Moderately familiar Television, Friends/Family 2-3 times a month No Affordable, Customer-oriented 6 Likely Affordability Friends/Family, Retail stores Middle-income families About the same Brand Z, Brand A Jane Smith Would love to see more eco-friendly products.
4 alex.johnson@mail.com 18 - 24 Chicago Slightly familiar Social Media Once a month No Innovative, Eco-friendly 7 Neutral Sustainability Search engines, Social media Young adults Worse Brand B, Brand C Alex Johnson I appreciate your commitment to sustainability.
5 emily.davis@example.org 45 - 54 Houston Not at all familiar Print Media Rarely No Luxury 5 Unlikely Luxury Print Media, Retail stores High-income individuals Much worse Brand D, Brand E Emily Davis Your products are too expensive for me.
6 michaelb@emailprovider.com 55 - 64 Phoenix Extremely familiar Television, Radio, Print Media More than once a week Yes High quality, Trustworthy 9 Very likely Quality Television, Radio, Print Media Older adults Much better Brand F, Brand G Michael Brown I've been a loyal customer for years. Keep up the good work!
  • navigate_next Sync responses to google sheets and manage responses in a familiar interface
  • navigate_next Create a custom workflow and organize your responses using Kanban board
  • navigate_next Create custom reports to track progress and gain actionable insights
  • navigate_next Use data in Google Sheets to integrate with external systems

Automate email notification

Brand awareness survey template for Google Forms (4)

  • navigate_next Automatically send a confirmation email with the next steps
  • navigate_next Schedule reminder emails for incomplete or partially submitted forms
  • navigate_next Send follow-up emails based on form responses to engage respondents further
  • navigate_next Send notification emails to your team when a user completes the survey

These reviews are reproduced without modification fromGoogle Workspace Marketplace.

December 18, 2023

5 stars

I loved everything about it! It is very professional looking, very easy to use and we had so many compliments about Formacade whilst attendees registered for the conference and also their workshops! I highly recommend Formacade!

— Jwakelin

April 15, 2024

5 stars

Great customer service / tech support. Made forms professional, allowed us to reach NON google audiences.

— Jonbanules

Blown away with how easy / user-friendly this google form add-on is. The support from Vipin is unbelievable, always very responsive and helps you build any formulas or work-around that you are trying to do. I'm so grateful for the creation of form facade and so pleased with it over the past 2 years of using it. Thank you for such a great product to use with google forms!

— Pete K

June 30, 2023

5 stars

The company I work for was using another survey product (the free version) for nearly a decade, for a very basic form. When it started to cost for these very basic features (the price was exorbitant), I had to reevaluate the method we use to collect some critical supplier data. I am very familiar with Google Forms, and with the addition of Form Facade, I was able to recreate the form I was using for a small fraction of what it what it would cost to use the paid version of the original platform. As a result, we received record feedback due to the ability to use conditional questions, and embed the form into our website for a more trusted and authentic experience. Form Facade is a godsend!

— Jamie Richter

June 7, 2023

5 stars

We have been using FormFacade for close to 2 years now, and I must say, I am thoroughly impressed. From start to finish, this form-building tool has exceeded my expectations in every way.FormFacade's user interface is sleek and intuitive. Navigating through the form creation process was a breeze, thanks to its user-friendly design. I was able to effortlessly customize and personalize my forms to suit my specific needs, without any prior coding knowledge.Furthermore, FormFacade's flexibility impressed me greatly. The platform seamlessly integrated with our existing website, allowing us to embed the forms effortlessly. The ability to customize form behavior, such as validation rules and conditional logic, added an extra layer of sophistication to my forms, ensuring a seamless user experience.In terms of customer support, FormFacade truly shines. Their team was incredibly responsive and knowledgeable, promptly addressing any questions or concerns I had. Their dedication to providing excellent support further solidified my positive experience with the platform.Overall, I am extremely impressed with FormFacade. Its user-friendly interface, extensive template collection, seamless integration, and powerful analytics make it a top-notch form-building tool. Whether you're a novice or an experienced user, FormFacade is sure to meet and exceed your expectations. I highly recommend giving it a try.

— Carmen Viljoen

June 6, 2023

5 stars

Form Facade is a great choice for businesses looking for an Online Form solution for their website and other marketing channels. FF helps with lead gen, capture a wide variety of field types, easily customise form design, capture UTM parameters to find source of leads, referral URL that the lead originally came from, easy integration with multiple CRMs eg Leadsquared, and more. Definitely a great choice if you're opting for a premium yet budget friendly Online Form solution over Typeform, Jot form, etc., particularly for lead gen for any business. One of the good parts is that it works as a layer on top of Google Forms, which helps keep things simple and easy.

— Team Kalvium

February 6, 2024

5 stars

Unique product! Could not be more satisfied

— Krompa Anna

November 7, 2023

5 stars

Ease of use, plug & play features, simplified account management

— Binoy Nazareth

April 20, 2024

5 stars

amazing add-on

— Read With Mind

November 6, 2023

5 stars

Thanks so much for your product! I need it once a year for an annual order I place and it's super helpful!

— Eliza Christensen

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Tags

RetailEcommerceTechnologyLead forms

Brand awareness survey template for Google Forms (2024)

FAQs

How to survey brand awareness? ›

4 Tips for Creating an Effective Brand Awareness Survey Questions
  1. Identify Your Ideal Audience. It all starts with who you'd want to take your survey. ...
  2. Ask the Right Questions. ...
  3. Start with Unaided Questions. ...
  4. Dig Deeper into What Your Audience Thinks about Your Brand.
Aug 9, 2024

How to ask an awareness question in a survey? ›

10 Product Awareness & Attitudes Survey Questions + Sample Questionnaire Template
  1. How familiar are you with [PRODUCT]? ...
  2. Which of these [GENERIC_PRODUCT] have you used? ...
  3. How did you first hear about [PRODUCT]? ...
  4. Overall, how do you rate the quality of [PRODUCT]? ...
  5. Would you recommend [PRODUCT] to a friend or associate?

What is an example of brand awareness research? ›

Some examples of these types of research questions include: Recognition: “Are you familiar with [brand name]?” Recall: “Can you name a brand in [product category]?” Top of mind: “What is the first brand that comes to mind when you think of [product category]?”

What is the sample size for brand awareness survey? ›

There is no fixed rule for choosing a sample size for brand awareness measurement, as it depends on various factors such as your research objective, your target population, your margin of error, your confidence level, and your available resources.

How to design a brand survey? ›

You can start off with open-ended questions and then tighten using multi or single-select lists. Example questions: Open-ended question: When you think of [your brand], what comes to mind first? List question: Which of the following words describe [your brand]?

What is the formula for brand awareness? ›

Write down the number of times your brand name is mentioned online. Then do the same for your competitors. Calculate your social SOV using this formula: Number of mentions of your brand/total number of brand mentions (yours + your competitors') x 100.

How do I get my brand to show up on Google? ›

You can add your business in 3 ways:
  1. Enter your address in the search bar. On the left, in the Business Profile, click Add your business.
  2. Right-click anywhere on the map. Then, click Add your business.
  3. In the top left, click Menu. Add your business.

How do I increase my brand search on Google? ›

10 Ways You Can Build Branded Search Traffic to Your Website
  1. #1 Gather Your Branded Keywords.
  2. #2 Categorize Your Branded Keywords.
  3. #3 Create Content Based on Your Branded Queries.
  4. #4 Dominate Your SERP Real Estate.
  5. #5 Monitor Your Brand Mentions.
  6. #6 Being an Employer Brand Really Helps.
May 16, 2024

How do I brand myself on Google? ›

Brand Yourself to Higher Google Search Results
  1. Step 1: You begin the Brand Yourself process with your “Score“, which will evaluate your current Page 1 standings on Google. ...
  2. Step 2: Create your Brand Yourself profile. ...
  3. Step 3: Submit (positive) links for yourself. ...
  4. Step 4: Boost your links through Brand Yourself's tips.

How do you build brand awareness with SEO? ›

Five Ways SEO Can Build Brand Awareness
  1. Determine Your Target Audience. Who is your ideal customer? ...
  2. Perform Keyword Research. Choosing the right keywords to optimize your content is key. ...
  3. Create Optimized Content.
  4. Use Link Building Strategies. Strategic link building is crucial for building brand awareness.
Jun 4, 2024

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